Tianya Plans June Relaunch — Selling 1,999‑Yuan Founder Packs to Rescue an Internet Archive

Tianya, one of China’s most influential online forums, says it will restore access on June 1, 2026, and is selling 9,999 limited “founder” packages at 1,999 yuan each to fund data preservation and relaunch costs. The initiative combines nostalgia-driven crowdfunding with a commercial pivot that highlights broader tensions about digital heritage, platform sustainability and user trust in China’s changing internet landscape.

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Key Takeaways

  • 1Tianya Community aims to resume access on June 1, 2026, led by Chengdu Tianyake and a joint working group.
  • 2Organisers will sell 9,999 limited “New Tianya founder” service packages at 1,999 yuan each to fund data preservation and reopening.
  • 3The site has been offline since a 2023 suspension linked to unpaid IDC fees, legal disputes and cash‑flow problems following issues that began in 2019.
  • 4Earlier crowdfunding attempts and asset sales (including plans to sell hainan.com) indicate persistent funding shortfalls and a commercial pivot toward e‑commerce.
  • 5The relaunch raises questions about preserving digital cultural heritage, community trust, and regulatory or operational risks in China’s internet ecosystem.

Editor's
Desk

Strategic Analysis

Tianya’s announced revival is as much about rescuing an archive as it is about testing a new revenue model for legacy social platforms. The sale of limited‑edition founder packages converts sentimental value into upfront capital, but it also shifts the platform’s relationship with its users from a commons to a pay‑supported proposition. That trade‑off could fracture support if backers feel the community is being commodified rather than preserved. Operationally, the effort faces familiar obstacles: resolving creditor and legal disputes, securing stable hosting, and navigating content regulation in a more interventionist online environment. If Tianya succeeds, the model could be emulated by other defunct Chinese platforms seeking to bootstrap restarts; if it fails, it will underscore how fragile digital archives are when commercial firms controlling them fall into financial distress. Either way, the episode is a reminder that cultural memory in the internet age requires more robust institutional safeguards than nostalgia alone can provide.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

China’s once-dominant internet forum Tianya has announced concrete steps toward a return: a new joint working group and affiliated companies say the site will resume access on June 1, 2026, and are selling a limited run of “founder” service packages to bankroll the revival. The package is capped at 9,999 units, priced at 1,999 yuan each, and organisers say all proceeds will go toward preserving Tianya’s data and restoring site access. The move is being positioned as a community-backed rescue of a digital archive that its organisers say embodies decades of user-generated memory.

Tianya’s decline has been gradual and public. The forum, which helped incubate prominent Chinese online writers and thousands of viral posts, stopped regular operations in 2019 after disputes in Chengdu that the operators say damaged cash flow. In 2023 the site suspended access after falling behind on telecom IDC fees and reporting acute financial and legal difficulties, including loan refusals, litigation and staff departures. Previous grassroots crowdfunding and livestream efforts to revive the platform fell far short of their targets.

The proposed relaunch is being led by Chengdu Tianyake Network Technology Co., the stated principal investor in the “New Tianya” effort, together with a voluntary team of former staff and supporters. The package being marketed to backers includes a digital badge, a premium membership box, ten years’ free access to a paid “top post” zone and access to a new “meta-space” for the community. The organisers frame the sale as both a fundraising instrument and a way to recruit “founding members” who will help rebuild the platform.

This iteration of Tianya is being pitched as a commercial pivot as well as a preservation effort. Founder Xing Ming has previously described attempts to reposition Tianya with e‑commerce ties—particularly focused on Hainan, where China is developing a major free‑trade port—and the company has explored selling assets such as the premium domain hainan.com to raise cash. Those steps underline the tension between salvaging a community archive and finding a sustainable business model in a more regulated, commercialised Chinese internet.

The relaunch has wider significance beyond a single website. Tianya’s archives are a living record of two decades of online public discourse, amateur literature and social networks; their loss would be a notable contraction of a Chinese digital commons. The fundraising‑for‑access model also illustrates how ageing platforms without stable corporate backing are increasingly forced to monetise their users’ cultural capital to survive. That dynamic raises questions about who controls and benefits from historic online content.

The path ahead is uncertain. The success of the founder packs will test whether former users and nostalgic backers are willing to pay to preserve what they consider a shared cultural asset. Regulators, data‑hosting partners and the platform’s ability to resolve prior financial and legal entanglements remain critical variables. Observers should watch whether the relaunch restores public access to archived material intact, whether commercial features reshape the community, and whether Tianya’s governance model can reassure users that the platform’s memories will be preserved rather than monetised away.

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