BYD and Geely Target Mexican Assembly Plant as China Accelerates a North American Push

BYD and Geely have been named among finalists to buy a Nissan–Mercedes‑Benz plant in Guanajuato, Mexico, a strategic asset that would provide tariff‑free access to the U.S. and Canada under USMCA. The potential deal reflects a broader shift: China’s auto exports surged in 2025, and Mexico became the largest destination for Chinese vehicles, as manufacturers pursue local production to deepen their foothold in the Americas.

Vibrant cactus plants against a red wall with a neon sign, 'México mi amor', in Mexico City.

Key Takeaways

  • 1BYD and Geely are reported finalists to bid for an assembly plant in Guanajuato, Mexico, which currently produces models such as the Mercedes‑Benz GLB and Nissan Sentra.
  • 2Mexico became the largest destination for Chinese car exports in 2025, receiving about 625,200 vehicles as China’s total auto exports reached 8.32 million units.
  • 3BYD’s overseas sales topped one million in 2025 with significant exports to Mexico and Brazil; Geely’s exports to North America and Mexico grew substantially in 2025.
  • 4A Mexico‑based factory would let Chinese automakers access the U.S. and Canadian markets tariff‑free under USMCA but would face political scrutiny, regional content rules and integration challenges.

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Strategic Analysis

China’s leading automakers are transitioning from an export‑centric model to a geographically diversified manufacturing footprint. Acquiring an established plant in Mexico would shorten delivery times, reduce tariff exposure and help meet regional content thresholds that unlock access to the North American market. That tactical gain, however, collides with a strategic landscape in which Washington is increasingly attentive to Chinese industrial expansion, and where trade policy and geopolitical frictions could complicate ownership and operations. If BYD or Geely secures the facility, expect accelerated localisation across the Americas, sharper pricing and product competition for incumbents, and intensified diplomacy over foreign investment screening and industrial security. For Mexico, the sale would bring jobs and investment but also place the country at the centre of a major geopolitical and industrial rebalancing between China and the United States.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

Chinese automakers BYD and Geely have emerged as finalists to bid for a Nissan–Mercedes-Benz assembly complex in Guanajuato, Mexico, a move that would give them an immediate manufacturing foothold on the North American continent. The plant, which has built models such as the Mercedes‑Benz GLB and the Nissan Sentra, comes with established suppliers and logistical links that make it an attractive shortcut into both the U.S. and Latin American markets.

The bid follows a turbulent period for the factory, which faced shutdowns and layoffs amid shifting trade and tariff dynamics. For Chinese carmakers, buying an existing Mexican plant would be more than a capacity play: it would be a way to shorten supply chains, lower shipping and tariff costs, and meet the rules of origin requirements that let vehicles enter the United States and Canada tariff-free under the USMCA framework.

BYD and Geely are already among the fastest‑growing Chinese exporters. BYD’s overseas sales surpassed one million units in 2025 (1.0496 million), representing almost half of its total volume, and its exports to Mexico and Brazil reached about 130,500 and 119,900 units respectively. BYD also opened a Brazil plant in July 2025 with an annual capacity of 150,000 vehicles, a demonstration of the group’s strategy to combine exports with local production.

Geely’s overseas momentum is similarly rapid: in 2025 it exported 44,280 vehicles to North America (up 76.6%) and sold 22,258 units in Mexico (up 237.4%). The company has accelerated local partnerships, formalising a Brazil joint venture with Renault in November 2025 to develop localised new‑energy models and platforms.

The timing reflects larger structural shifts. China’s auto exports hit 8.32 million units in 2025, up 30% year‑on‑year, with new energy vehicle exports alone at 3.43 million, a 70% rise. Mexico has become the single largest destination for Chinese car exports, receiving roughly 625,200 vehicles in 2025 — overtaking Russia and signalling a significant reorientation of Chinese automakers toward the Americas.

Mexico’s appeal is practical: cars produced there can access the U.S. and Canadian markets under USMCA terms, allowing manufacturers to mitigate the impact of rising import barriers elsewhere. Brazil’s move to raise EV import duties to as high as 35% by mid‑2026 has also pushed Chinese firms to accelerate local production in Latin America, making Mexico an especially valuable complement because of its proximity to the U.S.

A Mexican acquisition would rapidly advance BYD’s and Geely’s Americas strategies, but it is not without risk. Political sensitivities in Washington over Chinese investment in strategic sectors could produce scrutiny or diplomatic pressure on Mexico. Compliance with regional content rules, integration of existing supplier networks, and local labour relations will also test any new owner. Legacy manufacturers and local stakeholders will watch closely as Chinese brands move from export‑led growth to on‑the‑ground production in North America.

If a sale goes ahead, it would mark a further phase in the globalisation of Chinese auto manufacturers: from export champions to operators of dispersed manufacturing bases that can serve multiple markets. The acquisition would sharpen competition in the Americas, accelerate the migration of EV production capacity westward, and intensify debates about industrial policy, supply‑chain security and trade in the world’s biggest automotive market.

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