# AI red envelope

WeChat Clips Tencent’s Yuanbao in China’s AI ‘Red‑Envelope’ War — A Lesson in Platform Governance

WeChat has blocked in‑chat links from Tencent’s AI app Yuanbao for using share mechanics that the platform said induced excessive forwarding and harmed user experience, forcing Yuanbao to change its sharing approach. The enforcement, which also affected Baidu and Alibaba apps, underscores how platform governance and ecosystem fit now matter as much as model performance or marketing spend in China’s heated AI ‘red‑envelope’ competition.