# AI social
Latest news and articles about AI social
Total: 2 articles found
Tencent Plants an AI Assistant in Group Chats — Turns NBA All‑Star into a Live Social Experiment
Tencent has embedded its AI assistant into Yuanbao Party to offer shared, AI‑augmented viewing of the 2026 NBA All‑Star weekend, tying live sports streaming to the company’s broader social and content ecosystem. The move coincides with a larger Lunar New Year “AI traffic” battle that mixes subsidies and product experiments, and it follows publication of a Tencent‑led benchmark showing current models struggle to learn consistently from conversational context.
Pony Ma Rolls Out RMB1bn ‘Red Packets’ for Yuanbao as Tencent Pushes AI Social Play
Tencent is deploying a RMB1 billion Lunar New Year red‑packet campaign to drive users to Yuanbao, an AI‑focused social app, while accelerating internal AI reorganisations and hiring. The company hopes the promotion and a new feature called Yuanbao Pai will reproduce the viral network effects of WeChat’s early red‑packet phenomenon and bind content, communications and generative AI.