# Bailian

China’s Outlet Mall Boom: How suburban ‘discount havens’ are rewiring post‑pandemic retail

Outlet malls are enjoying a post‑pandemic renaissance across China, drawing a diverse mix of middle‑aged men, suburban families and disenchanted online shoppers with open‑air design, clustered brand offerings and visible discounts. Rapid expansion by established chains and new entrants is reshaping retail geography, but the model faces risks from discount dilution, overcapacity and rising consumer scepticism about promotional authenticity.