# Chinese restaurant chains
Latest news and articles about Chinese restaurant chains
Total: 2 articles found
Founder Retreats, Platforms Battle for Spring Gala, and a Dumpling Chain Goes Global: Three Shifts in China’s Consumer Sector
Jia Guolong has stepped down from key roles at an entity related to the Xibei chain amid a reputation crisis, signalling retrenchment by a founder-led brand. Kuaishou joined other major platforms to distribute the 2026 Spring Festival Gala in multiple digital formats, intensifying a broader competition for national cultural content. Meanwhile, dumpling chain Yuanji Yunjiao has expanded to 15 overseas outlets as it pursues a Hong Kong listing, underscoring the push by mid-sized Chinese food brands to internationalise.
PR Retreats, Spring-Gala Scramble and Dumplings Going Global: Three Moves Reshaping China’s Consumer Scene
Jia Guolong has stepped down as legal representative from an affiliate of Xibei as the brand recovers from a high‑profile PR dispute, Kuaishou secured a multi‑format role in streaming the 2026 CCTV Spring Festival Gala, and Yuan Ji Yun Jiao expanded its overseas footprint to 15 stores after opening a second Thai outlet. Together these moves highlight shifts in reputation management, platform competition for cultural moments, and the operational challenges of Chinese food brands going global.