# Feitian

Moutai’s Comeback: How Direct Sales and Dynamic Pricing Re‑centred China’s Consumer Rally

Kweichow Moutai’s stock rallied after the company expanded direct sales of its flagship Feitian product and implemented more flexible pricing, pushing its market value to about ¥1.94 trillion and lifting consumer sectors. The move has sharpened investor perceptions of Moutai as a consumption bellwether, even as precious metals saw a sharp, leverage‑driven pullback.

SoBiz2026年2月5日 10:20

#Kweichow Moutai#iMaotai#Chinese consumer

Organized display of herbal tea jars on vibrant blue shelves in a shop.

Business

Moutai Rally: Shares Jump as 'Feitian' Bottles Tighten Ahead of Lunar New Year

Kweichow Moutai shares jumped over 7% as prices for its Feitian bottles rose ahead of the Lunar New Year. The move appears driven by retailers’ pre‑holiday stocking and Moutai’s deliberate allocation strategy rather than a sudden surge in consumer demand.

NeMo2026年1月29日 09:20

#Kweichow Moutai#Feitian#Chinese stocks