# He Jiaolong

From Snowfields to Screens: How a Young Xinjiang Official Turned Social Media into Rural Revival

He Jiaolong, a Xinjiang county official who became well known for using short videos and livestreaming to promote local tourism and agricultural products, has died, prompting national mourning. Her approach — combining formal education, digital marketing and grassroots commitment — exemplifies a broader Chinese strategy to use technology and returning talent for rural revitalization, while exposing risks of personality-driven development.