Latest news and articles about IP collaboration
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Honor has released a MOLLY‑themed limited edition of its 500 Pro smartphone in partnership with Pop Mart, combining custom hardware styling and system animations with collectible IP to drive sales. Priced at ¥4,499 (¥3,999 after subsidy) and on sale 25 January, the device underscores a wider industry trend of using cultural collaborations to attract younger buyers in a crowded Chinese smartphone market.
