# IP strategy
Latest news and articles about IP strategy
Total: 3 articles found
Twelve Years of Boonie Bears: China's New‑Year Animation That Keeps Winning — and Why It Still Feels Hollow
Boonie Bears’ latest Spring Festival film consolidated the franchise’s twelve‑year dominance of China’s New Year family market, earning about ¥290 million in early grosses and drawing an older, female‑skewing audience. The series has closed the technical gap with global animation but remains hamstrung by formulaic hero narratives, even as its culturally rich depiction of New Year customs gives it seasonal staying power.
China’s AI Short‑Drama Boom Enters a ‘Deep‑Water’ Phase as Hit Rates Collapse
Rapid advances in AI video tools have slashed production costs and unleashed a surge of short animated dramas in China, but oversupply has driven hit rates below 5% and forced the industry out of its early ‘easy‑money’ phase. The market is now shifting from volume to IP‑driven, platform‑bound business models, with interactive formats, overseas distribution and B2B brand work seen as the most promising routes to sustainable revenue.
Game Science Stews a New PR Recipe: A High‑Fidelity ‘Cooking’ Teaser Reframes Black Myth’s IP Play
Game Science released a six‑minute real‑time Lunar New Year video for Black Myth: Zhong Kui that eschews gameplay in favour of a high‑fidelity kitchen vignette. The short serves as both a technical showcase and a deliberate IP‑building exercise, leveraging the commercial success and reusable technology of Black Myth: Wukong to sustain attention while development continues.