# Juewei

Juewei’s Retreat: How China’s Once-ubiquitous Duck-Brand Is Losing Its Bite

Juewei, once the fastest-growing braised-snack chain in China, has closed thousands of stores and posted its first annual loss since listing, hit by overexpansion, food-safety incidents, regulatory penalties and intensifying price competition from small vendors. The decline highlights risks inherent in aggressive franchising and the need for tighter governance and product innovation in a saturated market.