# Luckin

China’s 9.9-yuan Coffee Era Fades as Price War Gives Way to Profit Reality

The widespread 9.9-yuan coffee price point that anchored China’s retail coffee boom is receding as chains confront thin margins, rising input costs and franchisee stress. Kudi’s decision to end blanket 9.9 promotions and lift most prices signals a shift from volume-fuelled expansion to differentiated, sustainability-focused strategies across the sector.

SoBiz2026年2月10日 13:44

#Coffee#China#Kudi

A person brewing artisan coffee with a Chemex in a Yunnan café, capturing the essence of craftsmanship.

Business

China’s Cheap-Coffee Era Winds Down as Kudi Drops Its 9.9‑Yuan Anchor

Kudi has ended its near two‑year 9.9‑yuan unlimited drinks promotion, loosening the low‑price anchor that reshaped China’s coffee market. The move reflects a broader industry shift from aggressive price wars to brand, product and operational refinement amid global coffee supply pressures that make price rises more palatable.

SoBiz2026年2月2日 04:20

#China coffee#Kudi#Luckin