# Lunar%20New%20Year
Latest news and articles about Lunar%20New%20Year
Total: 45 articles found
Gansu Troupe Brings Lunar New Year Pageant to Nairobi, a Quiet Moment of Sino‑African Cultural Diplomacy
A cultural troupe from China’s Gansu province performed a Lunar New Year show at Nairobi’s national theatre on February 9, part of a broader Chinese festival tour in Africa. The visit illustrates how provincial cultural missions are being used as a low‑cost tool of soft power to support broader Sino‑African ties and public diplomacy.
PLA Spokesman Uses Lunar New Year Greeting to Stress Readiness as China Enters New Five‑Year Era
China’s defence ministry used a Lunar New Year message to blend traditional festival greetings with muscular military metaphors, stressing PLA readiness as Beijing enters a new five‑year planning period. The statement serves both domestic morale and external signaling on continuity in defence modernization.
Game Science Stews a New PR Recipe: A High‑Fidelity ‘Cooking’ Teaser Reframes Black Myth’s IP Play
Game Science released a six‑minute real‑time Lunar New Year video for Black Myth: Zhong Kui that eschews gameplay in favour of a high‑fidelity kitchen vignette. The short serves as both a technical showcase and a deliberate IP‑building exercise, leveraging the commercial success and reusable technology of Black Myth: Wukong to sustain attention while development continues.
Maotai Soars as Mid‑Tier Liquor Plummets: How China’s New‑Year Spirits Trade Is Splitting Along Channel Lines
As Lunar New Year approaches, premium Feitian Maotai has seen a sharp price rise and rapid sell‑outs, while some regional and mid‑range baijiu brands crashed after sudden factory releases. Instant‑retail platforms such as Meituan are undercutting traditional alcohol shops, pushing merchants to prioritize cash preservation and minimal stocking over speculative inventory plays.
Snow, Sand and Steeds: How Chinese Border Troops Ride into the Lunar New Year
In Xinjiang’s remote northwest, a Chinese border unit relies on military horses to patrol harsh terrain during the Lunar New Year period. The patrol—through sand ridges, marshes and blizzard—highlights the continued operational value of horses, the human cost of frontier service and Beijing’s messaging about persistent readiness.
On China's 'Snow Island': How Soldiers at 5,300m Keep the Border Ready
A recent visit to the Chagola outpost on the Tibetan Plateau highlights the PLA's use of high-altitude garrisons to project steady border presence. Soldiers endure extreme weather, training intensively and remaining on duty through major holidays to sustain deterrent capability and reassure both domestic and regional audiences.
JD Pumps More Than ¥1.3bn into Frontline Pay as E‑commerce Faces Cost and Reputation Pressures
JD.com has allocated over ¥1.3 billion in subsidies for frontline employees, a move that supports delivery and warehouse staff amid weak consumer demand and reputational pressure. The measure protects service capacity and signals responsibility, but it also raises questions about margin impact and whether the boost will be temporary or structural.
Queues at Beijing Gold Counters Tell Two Tales: Panic Sellers and Contrarian Buyers
A surge of retail selling and buying at Beijing’s Caibai gold counters on February 3 highlighted the sharp volatility in gold prices: domestic spot rates hovered around ¥1,070–¥1,082 per gram while international quotes fell from near $5,500/oz to about $4,700/oz before a partial rebound. Banks and wealth managers warned of continued turbulence and advised risk-management strategies, even as many ordinary investors both locked in quick profits and cut losses.
Schools Link by Video to Border Troops for Lunar New Year — A Soft Push for National‑Defence Education
Ahead of the Lunar New Year, schools in several Chinese provinces held synchronized flag‑raisings and video calls with border troops to send greetings and provide national‑defence education. Coordinated by veterans' affairs and military liaison offices, the events mix human stories of frontier hardship with civic ritual to foster patriotism and familiarity with military service among pupils.
Brokers See A‑share Cooldown Before Lunar New Year, but February Rotation Could Reignite Gains
Ten Chinese brokerages expect a near‑term cooling in A‑share sentiment ahead of the Lunar New Year, driven by holiday flows, ETF redemptions and firmer U.S. rate expectations after the Fed nomination. Most see corrections as limited and anticipate a post‑holiday rebound, with February characterized by faster sector rotation toward larger, quality and cyclical names.
Alipay’s Lunar New Year Drive Adds a ‘Health Fu’ — Ant’s Mascot Hands Out New Red Packets as Platforms Battle for Holiday Attention
Alipay will start its 2026 Lunar New Year "collect‑fu" campaign on February 3 and is introducing a new "Health Fu" red packet distributed by Ant Group’s mascot, Ant Afu. The addition refreshes the platform’s seasonal engagement playbook and ties holiday promotions to health themes that can support product cross‑selling while smoothing regulatory optics.
Moutai Rally: Shares Jump as 'Feitian' Bottles Tighten Ahead of Lunar New Year
Kweichow Moutai shares jumped over 7% as prices for its Feitian bottles rose ahead of the Lunar New Year. The move appears driven by retailers’ pre‑holiday stocking and Moutai’s deliberate allocation strategy rather than a sudden surge in consumer demand.