# Lunar%20New%20Year
Latest news and articles about Lunar%20New%20Year
Total: 45 articles found
Red Envelopes as Weapons: China’s Tech Giants Gamble Big to Buy AI Users This Lunar New Year
China’s tech giants are reviving Lunar New Year cash giveaways to accelerate AI app adoption: Tencent’s Yuanbao will distribute 1 billion yuan, Baidu’s Wenxin 500 million yuan, and ByteDance is showcasing its cloud under the Spring Gala. The tactics expose a strategic split—consumer subsidies to buy attention versus infrastructure plays to win enterprise customers—and highlight the fragility of changing user habits with cash alone.
Alipay Issues Tap‑to‑Send 'Red Envelope' Card — A Physical Key to Fee‑Free Lunar New Year Gifting
Alipay launched a physical 'tap' red‑envelope card on Jan 29 that lets users send and receive digital red packets by tapping their phones, with zero fees. The card is a marketing and engagement play aimed at converting offline gifting rituals into sustained digital payments activity, while raising routine security and data‑privacy considerations.
How China’s Gen Z Is Rewiring Lunar New Year Spending — From Digital Red Packets to Pet Gift Boxes
China’s Generation Z is transforming Lunar New Year consumption from bulk, family‑oriented shopping into personalised, social and digital rituals. Micro‑paid digital items, pet‑focused gifts, experience tourism and DIY gold‑making exemplify a broader shift toward emotional and social value over material abundance.
Tencent and Baidu Spray RMB1bn and RMB500m in Lunar-New-Year Red Packets to Push AI Adoption
Tencent has pledged RMB1 billion in Lunar-New-Year cash red packets via its Yuanbao app, and Baidu followed with a RMB500 million giveaway tied to its Wenxin AI assistant. The promotions are designed to drive engagement, accelerate AI adoption and cement payment and app ecosystems, but they carry costs and regulatory and long-term monetization risks.
Apple Slashes iPhone Air Price by ¥2,500 in China as Tmall New‑Year Sale Kicks Off
Apple will cut the price of the 256GB iPhone Air from ¥7,999 to as low as ¥5,499 during Tmall’s Lunar‑New‑Year sale, a ¥2,500 drop driven by an official price cut plus advertised national rebates. The move, alongside recent promotions on Pro models, indicates Apple is using more aggressive discounting to navigate a price‑sensitive and highly competitive Chinese smartphone market.
Apple Cuts iPhone Air Price by Rmb2,500 in China’s Tmall New‑Year Sale — A Tactical Push to Stimulate Demand
Apple will slash the 256GB iPhone Air price in China’s Tmall New Year festival from Rmb7,999 to Rmb5,499 through an official Rmb2,000 cut plus a national subsidy, part of broader discounts across its product range. The move highlights Apple’s tactical use of platform promotions to stimulate demand amid fierce competition from domestic rivals and a maturing smartphone market.
Apple Offers Short New‑Year Price Cut in China — But Newest iPhones Stay Off the Table
Apple China will run a four‑day New‑Year promotion from Jan 24–27 offering up to RMB 1,000 off selected iPhones, Macs, iPads and Apple Watches, while excluding the newly released iPhone 17 series. The limited, targeted discount reflects Apple’s effort to stimulate demand in a mature Chinese market without undercutting its latest flagship models.
Apple China Rolls Out Short Lunar‑New‑Year Price Cuts — Up to ¥1,000 Off Select Devices
Apple China is offering up to ¥1,000 off selected devices on its website from 24–27 January 2026, covering iPhone 16 models but excluding iPhone 17. The limited‑time move is aimed at stimulating Lunar‑New‑Year purchases, managing inventory and competing with domestic rivals while preserving overall pricing strategy.
Pinduoduo Bulks Up Lunar New Year Push with Deep Subsidies and Supply‑Chain Boosts
Pinduoduo has amplified its Lunar New Year campaign by upgrading a large subsidy programme and launching three major promotional tracks under its 百亿补贴 channel, combining deep price cuts, coupon and membership incentives, and targeted supply‑chain support. The move aims to spur festival spending, broaden market access for domestic and global fresh produce, and consolidate the platform’s reach into China’s counties and western regions.