# Red Bean
Latest news and articles about Red Bean
Total: 2 articles found
Double Hit on a Heritage Brand: Hodo’s Menswear Crisis and What It Signals for China’s Apparel Sector
Hodo (Red Bean) has gone from steady profits to mounting losses as weak consumer demand, intense competition and a heavy reliance on traditional menswear drive revenue and margin declines. The situation is aggravated by judicial freezes on the controlling shareholder’s shares amid the parent group’s debt crisis, undermining investor confidence and complicating any turnaround. The company is pursuing cost cuts, an intra-group acquisition of online homewares assets and other adjustments, but successful repositioning will require fresh capital, governance clarity and faster digital transformation.
Second‑Generation Strain: Red Bean Posts Deeper Losses as China’s Menswear Market Contracts
Red Bean forecasts a second consecutive annual loss for 2025, reflecting a broader decline in demand for traditional menswear in China. Efforts to reposition the brand and convert franchise stores to direct control have so far been overwhelmed by falling sales and squeezed margins, leaving the company at a crossroads between deeper restructuring or strategic partnership.