# Social payments

WeChat Goes Gold for Lunar New Year: AI Songs, Golden Moments and Red‑Envelope Gamification

Tencent has introduced a suite of WeChat features for the Lunar New Year—golden Moments that can drop red envelopes when liked, AI‑generated New Year songs, and customizable red‑packet covers. The updates are designed to boost engagement, encourage payments, and create shareable seasonal content, while raising questions about data use and regulatory attention.