# Spring Festival 2026
Latest news and articles about Spring Festival 2026
Total: 3 articles found
China’s 2026 Spring Festival: Films, Long Series and AI-Driven Short Dramas Square Off for Holiday Audiences
China’s nine-day 2026 Spring Festival has prompted a crowded content race among films, long TV dramas and short-form series, with early figures showing presale box office roughly half last year’s pace and ticket prices falling. While traditional tentpole films still lead presales, platforms are aggressively promoting AI-assisted short dramas and conservative co-financing models are reshaping risk allocation across the industry.
China Boots Up Spring Festival Trade‑In Subsidies to Prime Consumer Demand
China’s Ministry of Commerce has ordered robust implementation of trade‑in subsidies for appliances, electronics and automobiles during the nine‑day 2026 Spring Festival holiday, prioritising offline channels and rural participation. The policy is a targeted consumption stimulus designed to boost holiday spending, support physical retailers and protect subsidy integrity through upgraded information systems and anti‑fraud measures.
China’s Expanding Holidays Expose a Deeper Problem: More Days Off Don’t Fix Weak Incomes
China’s decision to extend the 2026 Spring Festival to nine days signals a possible trend toward longer statutory holidays. Yet analysts warn that more days off will not translate into sustained consumption or well‑being unless workers have higher, more secure incomes and enforceable rest rights; otherwise many new leaves will remain “paper” benefits and tourism gains will be diluted.