# Taobao
Latest news and articles about Taobao
Total: 4 articles found
After a Decade Online, a Chinese Women's Wear Seller Trades Algorithm Angst for a Stable Street-level Shop
A decade‑long Taobao seller in Ningbo has shifted focus from chasing platform traffic to running a local brick‑and‑mortar store after soaring online return rates and changing platform incentives eroded margins. By combining real‑world merchandising, community marketing on short‑video platforms and supply‑chain leverage, she has traded volatile online growth for steadier, local revenues.
Qianwen Pushes From Chat to Checkout with Daily 'First-Order' Discount
Qianwen has launched a 'daily first-order' discount that gives users reduced prices — as low as RMB 3.8 — when they place orders via its one-sentence AI ordering feature, and those discounts can be combined with promotions on major platforms like Taobao, Fliggy and Damai. The move is designed to convert AI-driven interactions into frequent commercial transactions, accelerating Qianwen's shift from research project to consumer-facing commerce channel.
Alibaba’s Qianwen Rolls Out ¥3bn Lunar New Year Giveaway to Push AI Shopping into the Mass Market
Alibaba’s Qianwen launched a ¥3 billion Lunar New Year promotion that hands every user a 25-yuan no-threshold voucher and rewards referrals with additional coupons, leveraging integrations into Taobao Flash Buy, Fliggy and Amap to promote AI-enabled, one-sentence shopping. The campaign aims to convert holiday-driven trial into habitual, AI-mediated commerce, but presents operational, competitive and regulatory risks.
Jack Ma Reappears at Alibaba as New AI Shopping App Prepares a RMB3bn Lunar New Year Push
Jack Ma's recent visit to Alibaba's Qianwen team coincides with a planned RMB3 billion Lunar New Year promotional campaign for the AI-enabled shopping app. The effort aims to embed Qianwen in everyday holiday consumption by leveraging Alibaba's ecosystem, but it carries commercial and regulatory risks.