# Wens

Premium by Promise: How 'Functional' Eggs Are Rewriting China's Egg Market

Chinese retailers and producers are charging significant premiums for eggs labelled as 'functional'—selenium‑enriched, DHA‑fortified, antibiotic‑free or suitable for raw consumption—by leveraging feed additives, tighter husbandry and marketing. Costs and risk management differ sharply across these claims, and tightening regulation is likely to compress ambiguous premiums, favouring integrated producers who can internalise the investments required.