# Wuliangye
Latest news and articles about Wuliangye
Total: 2 articles found
Moutai’s Price Rollercoaster: Scarcity Spurs Volatility as China’s Baijiu Market Splits
Feitian Moutai is experiencing renewed scarcity and sharp price moves ahead of China’s spring festival, even as other premium baijiu brands show relative price stability. Online sales at promotional prices are heavily contested but have not significantly displaced offline demand, and producers are shifting to non‑price promotions to stimulate consumption.
China’s Baijiu Rally Masks a Painful Reckoning: Dividend Promises Crumble as Earnings Plunge
A sharp one‑day rally in Chinese liquor stocks on January 29 masks deeper distress: most baijiu producers reported steep 2025 profit declines, and Yanghe’s decision to abandon a RMB 7bn minimum dividend exposed the fragility of dividend‑backed valuations. The sector faces a rebalancing driven by saturated distribution channels, weaker cashflows and tighter profitability, with 2026 likely to bring consolidation and more conservative payout policies.