# Zhang Zetian
Latest news and articles about Zhang Zetian
Total: 3 articles found
NIO’s First Lady Goes On Air: Podcasting, Personal Brands and Corporate PR in China
Wang Yizhi, wife of NIO founder Li Bin and a former CCTV anchor, has launched a documentary-style podcast focused on women’s stories. Her move echoes similar efforts by other high-profile business spouses and coincides with improving financial signals at NIO and the broader Chinese podcast boom, highlighting how personality-driven content is becoming part of corporate communications strategies in China.
China’s Podcast Moment: Celebrities, Platforms and the High‑stakes Rush into Video Talk Shows
A wave of Chinese celebrities and influencers are launching video podcasts as platforms such as Bilibili and Xiaohongshu weaponise creator funds and tools to win high‑value audiences. The format boosts engagement and brand opportunities but faces hurdles: high production costs, uneven on‑camera talent, and a concentration of success among established personalities.
Not Viral, Not Forgiven: Zhang Zetian’s Podcast and the Cost of Being Moderately Good
Zhang Zetian’s new podcast faced online accusations of “flopping” after decontextualised clips circulated, but a full viewing shows a deliberately mild, facilitative hosting style ill‑suited to short‑form algorithmic incentives. The episode highlights how clip culture and a demanding “big‑female‑lead” stereotype penalise moderation and reward spectacle.