# algorithmic pricing

Antitrust Probe of Ctrip Signals New Front in China’s Platform Wars

China’s State Administration for Market Regulation has opened an antitrust investigation into Ctrip, citing allegations of abusive market practices including forced price parity and algorithmic repricing. The probe highlights mounting regulatory scrutiny of digital platforms as competition intensifies from JD, Douyin, Meituan and Alibaba, and could force major changes to how OTAs manage pricing and merchant relationships.