Latest news and articles about brand risk
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Jia Guolong has stepped down from key roles at an entity related to the Xibei chain amid a reputation crisis, signalling retrenchment by a founder-led brand. Kuaishou joined other major platforms to distribute the 2026 Spring Festival Gala in multiple digital formats, intensifying a broader competition for national cultural content. Meanwhile, dumpling chain Yuanji Yunjiao has expanded to 15 overseas outlets as it pursues a Hong Kong listing, underscoring the push by mid-sized Chinese food brands to internationalise.