# branding
Latest news and articles about branding
Total: 3 articles found
Gold Fever at Lunar New Year Exposes a Divide: Scale Players Grow Sales, Niche Brands Keep Margins
A post‑holiday rush of young buyers in China is boosting sales of lightweight, design‑led gold jewellery even as global bullion prices climb. Financial results show a split: large franchised chains drive revenue through scale while a handful of boutique operators extract far higher margins, but the durability of brand premiums is uncertain because resale values remain tied to metal prices.
The ‘Hermès of Nuts’: How Xueji’s Luxury Snack Play Exposes China’s Emotional Consumption and Its Limits
Xueji Chaohuo, a fast-growing Chinese chain that styles itself as the luxury choice for roasted nuts, has provoked both ridicule and long queues with high prices and glossy mall stores. Its premium rests on mall location, heavy investment in store design and a carefully cultivated emotional pitch to middle-class gift buyers, but supply stabilization, fierce peer competition and wavering freshness claims expose the model’s fragility.
Honor Leans on Pop Mart’s MOLLY to Spark Sales with Limited‑Edition 500 Pro
Honor and Pop Mart have launched a limited‑edition Honor 500 Pro featuring the MOLLY character to coincide with MOLLY’s 20th anniversary. Priced at ¥4,499 (¥3,999 after subsidy), the phone exemplifies a broader industry shift toward pop‑culture collaborations to stimulate demand among younger consumers in a saturated smartphone market.