# consumer services

Wang Sicong Moves Into Restaurants and Beauty as Investment Vehicle Grapples with Asset Auctions

Wang Sicong has registered a new Beijing catering-management company and made several small lifestyle investments as his flagship investment vehicle, Pusi, faces asset auctions and enforcement actions. The moves reflect a strategic shift toward consumer services amid funding stress in China’s entertainment and content sectors and signal a low-cost testing approach rather than a major new expansion.