# copycat merchants

China's 'Oriental Selection' Takes Copycat Shop to Court — A Test for Brand Protection in Livestream Commerce

Oriental Youxuan — the company behind the popular Oriental Selection livestream brand — has sued a Xi'an individual merchant called Zhenxuan Jubao for unfair competition. The Xi'an Xincheng People's Court issued service by public notice and scheduled an open hearing after the evidence phase, highlighting broader tensions over name imitation in China's livestream e‑commerce sector.