# digital coupons
Latest news and articles about digital coupons
Total: 2 articles found
Copyable Codes, 1‑Cent Milk Tea and a Grey Market: How AI ‘Red‑Envelope’ Promotions Are Testing China’s Platforms
WeChat briefly allowed users to copy AI app red‑envelope codes on Feb. 7, reigniting viral sharing of digital coupons after Tencent had blocked direct links. Alibaba‑backed Qianwen’s 1‑cent milk‑tea promotion sparked intense demand and a small secondary market selling redemptions, prompting the company to warn that its virtual benefits are non‑transferable and may be revoked if resold.
Alibaba’s Qianwen Rolls Out ¥3bn Lunar New Year Giveaway to Push AI Shopping into the Mass Market
Alibaba’s Qianwen launched a ¥3 billion Lunar New Year promotion that hands every user a 25-yuan no-threshold voucher and rewards referrals with additional coupons, leveraging integrations into Taobao Flash Buy, Fliggy and Amap to promote AI-enabled, one-sentence shopping. The campaign aims to convert holiday-driven trial into habitual, AI-mediated commerce, but presents operational, competitive and regulatory risks.