# e‑commerce promotions

Copyable Codes, 1‑Cent Milk Tea and a Grey Market: How AI ‘Red‑Envelope’ Promotions Are Testing China’s Platforms

WeChat briefly allowed users to copy AI app red‑envelope codes on Feb. 7, reigniting viral sharing of digital coupons after Tencent had blocked direct links. Alibaba‑backed Qianwen’s 1‑cent milk‑tea promotion sparked intense demand and a small secondary market selling redemptions, prompting the company to warn that its virtual benefits are non‑transferable and may be revoked if resold.