# eggs
Latest news and articles about eggs
Total: 2 articles found
When an Egg Becomes Premium: How ‘Functional’ Labels Repriced China’s Staple
China’s egg market has fractured into multiple price tiers as producers and retailers attach nutrient and production‑process labels to ordinary eggs. The premium reflects real feed and logistics costs for some features and ambiguous, often unverifiable claims for others; regulatory tightening in 2025 is beginning to force a reckoning over which labels correspond to enduring supply‑chain investments.
Premium by Promise: How 'Functional' Eggs Are Rewriting China's Egg Market
Chinese retailers and producers are charging significant premiums for eggs labelled as 'functional'—selenium‑enriched, DHA‑fortified, antibiotic‑free or suitable for raw consumption—by leveraging feed additives, tighter husbandry and marketing. Costs and risk management differ sharply across these claims, and tightening regulation is likely to compress ambiguous premiums, favouring integrated producers who can internalise the investments required.