# embedded finance

Chinese Regulators Summon Six Travel Platforms Over Misleading Loan Sales, Seek Tighter Consumer Protections

China's financial regulators jointly summoned six travel platforms over problematic practices in selling loan products through partner lenders, demanding clearer disclosures, bans on misleading marketing, and better complaint handling. The move is part of a broader regulatory focus on risks from embedded finance and aims to protect consumers while forcing platforms and their lending partners to tighten compliance.