# enterprise subscriptions

Google’s Gemini Surge Fuels Cloud Demand — 85 Billion API Calls and 8 Million Enterprise Users Tighten GCP’s Competitive Grip

Gemini usage has surged, with API calls topping about 85 billion and enterprise subscriptions reaching around 8 million, driving higher demand for Google Cloud compute and services. This adoption strengthens Google’s ability to monetize AI through cloud infrastructure sales while raising margin, competition and regulatory questions.