# functional nutrition
Latest news and articles about functional nutrition
Total: 2 articles found
China’s Dairy Sector Hits a Cold Snap: Subsidy Gambles, Channel Fights and a Race to ‘Functional’ Milk
China’s dairy market experienced broad declines in 2025 as liquid‑milk consumption and core categories cooled, pressuring corporate profits and prompting market leaders to spend heavily on infant‑formula subsidies to lock in future users. The sector is pivoting toward higher‑margin functional and lifecycle nutrition products, but faces high R&D costs, channel friction and the risk of rapid homogeneity.
Bright Dairy Reboots Growth with Tech, Culture and a Shanghai‑Only Milk
Bright Dairy used a high‑profile Shanghai launch to roll out premium and localized products, service upgrades and cultural tourism projects that combine R&D, urban branding and experiential marketing. The moves reflect a broader strategy by Chinese state‑linked consumer firms to compete on quality, provenance and health functionality rather than price alone.