# globalisation
Latest news and articles about globalisation
Total: 4 articles found
PR Retreats, Spring-Gala Scramble and Dumplings Going Global: Three Moves Reshaping China’s Consumer Scene
Jia Guolong has stepped down as legal representative from an affiliate of Xibei as the brand recovers from a high‑profile PR dispute, Kuaishou secured a multi‑format role in streaming the 2026 CCTV Spring Festival Gala, and Yuan Ji Yun Jiao expanded its overseas footprint to 15 stores after opening a second Thai outlet. Together these moves highlight shifts in reputation management, platform competition for cultural moments, and the operational challenges of Chinese food brands going global.
Anta’s Big Gamble: Buying a Stake in Puma to Jumpstart Global Ambitions
Anta Sports has agreed to buy a 29.06% stake in Puma for €1.5bn, becoming the German brand’s largest shareholder as it seeks faster international growth. The transaction gives Anta global brand heft but presents integration challenges: Puma already competes in China, the stake is non‑controlling, and Puma’s recent losses highlight the turnaround work ahead.
Honor, Baseus and Nubia Join AliExpress Push as 50+ Chinese Brands Race to Grow Overseas
More than fifty Chinese consumer-tech brands, led by Honor, Baseus and Nubia, have joined AliExpress’s “Super Brand Going Overseas” programme to accelerate international sales. The move bolsters Alibaba’s cross-border marketplace while reflecting a wider trend of Chinese firms using platform partnerships to globalise amid domestic slowdown and intensifying competition.
At Davos, China Pitches Stability: Calls for Open Trade, Rules-Based Multilateralism and Deeper Cooperation
At Davos, Vice Premier He Lifeng delivered a comprehensive defence of open trade, multilateralism and China’s role as a stabiliser in a fracturing global economy. He promised expanded imports, deeper market access, cooperation on technology and green transition, while pressing for WTO-centred reforms and equal treatment in international rules. The speech is a clear diplomatic push to reassure global business and shape the narrative on globalization amid trade tensions and geopolitical rivalry.