# hongbao
Latest news and articles about hongbao
Total: 2 articles found
How China’s ‘Red Envelope’ Algorithm Levelled the Playing Field in the Hongbao Scramble
Chinese platforms adjusted hongbao allocation from pure randomness to a "double-average" cap that limits each claim to twice the remaining per-person average. The tweak reduces the early-grabber advantage, preserves randomness and keeps users feeling the distribution is fair while maintaining the ritual’s social and engagement value.
AI Crashes China’s Spring Gala: Billions in Red Packets, Virtual Stages and a Race to Keep Users
China’s Spring Festival Gala has been repurposed into a high‑stakes marketing and technical showcase for AI firms, with Alibaba, ByteDance, Tencent and Baidu spending heavily on sponsorships, hongbao and live technical support. The central question is whether holiday‑driven spikes in downloads and engagement can be converted into lasting user habits and commercial ecosystems.