# institutionalization

When Founders Step Aside: What Yu Donglai’s Second Retirement Reveals About China’s Corporate Transition

Yu Donglai, founder of Henan retailer Pangdonglai, has formalised his retirement after a prior symbolic exit failed to stick. He has relinquished executive power to a decision committee while retaining an advisory role; the move — backed by explicit age limits for executives — is a rare example of a founder stepping aside at a company high point, but maintaining the firm’s culture without his magnetic leadership remains a key uncertainty.