# livestreaming e-commerce
Latest news and articles about livestreaming e-commerce
Total: 2 articles found
A Philanthropic Boost and a Market Whirlwind: Li Yapeng’s Charity Revival, Dong Yuhui’s Quiet Donation, and a Linked Stock Rally
Li Yapeng’s vocal defence of a benefactor who helped Yānrán Angel Children’s Hospital has turbocharged his livestreaming comeback, drawing millions of followers and hundreds of millions of RMB in sales. The publicity also lifted Tiandi Online—an investor in Li’s cultural company—into a sharp stock rally, despite the firm warning of substantial 2025 losses. The episode underscores how Chinese celebrity philanthropy can rapidly translate into consumer and market effects, exposing companies and donors to reputational and regulatory risks.
China’s Livestreaming Star Faces Fresh Food-Safety Storm as ‘Mahuang Chicken’ Claims Unravel
A dispute in Anhui over whether a best‑selling chicken product promoted by Dong Yuhui’s livestreaming account is genuinely the regional "Wanxi Mahuang" bird has escalated into a regulatory probe and renewed scrutiny of the influencer’s supply‑chain controls. The clash highlights broader tensions in China’s fast‑moving livestream commerce between explosive sales growth and fragile provenance verification.