# market entry strategy

Great Wall Chairman Says U.S. MPV Effort Is Moving Smoothly as Middlemen Surface in Reports

Chairman Wei Jianjun of Great Wall Motor has acknowledged that efforts to advance a project involving a GWM MPV in the United States are proceeding smoothly, responding to reports that intermediaries in the U.S. are handling operations. While not a formal market entry, the comment suggests the company is testing paths into a challenging and politically sensitive market using lower-profile channels.