# marketing
Latest news and articles about marketing
Total: 5 articles found
From Baijiu to Bots: How AI and Robotics Have Stolen the Spring Gala Spotlight
China’s 2026 Spring Festival Gala has become a focal point for AI platforms and robotics firms seeking to convert national TV reach into user habits and investor momentum. While tech companies flood the event with prizes and live demonstrations, traditional sponsors such as baijiu distillers have sharply reduced their presence, underscoring a broader commercial shift toward hard tech.
From Baijiu to Bots: How China’s Spring Gala Became an AI and Robot Showcase
China’s 2026 Spring Festival Gala has pivoted from traditional sponsors such as baijiu brands toward AI assistants, robots and internet platforms. ByteDance’s Doubao and several robotics firms are using the national broadcast to seed user growth and investor interest, but the technology and commercialization behind the spectacle remain nascent.
Zeekr Warns Early 8X Leak Disrupted Launch Rhythm, Underscoring PR Risks in China’s EV Race
Zeekr said parts of its forthcoming 8X model's information leaked ahead of schedule, disrupting the planned release rhythm and prompting the company to reassert the importance of orderly product launches. The episode highlights how leaks can distort marketing, dealer and competitive dynamics in China's cutthroat EV market.
Tencent Goes Back to Red Envelopes: ¥1bn AI‑fuelled Giveaway Floods WeChat Groups
Tencent launched a RMB 1 billion Yuanbao campaign on February 1 that uses shareable red envelopes and limited 10,000‑yuan reward cards to drive viral engagement on WeChat. The mechanics are designed to pull users back into existing social networks, accelerating distribution for Tencent’s new AI‑oriented app while raising questions about spam, abuse and regulatory attention.
Former Huawei and Li Auto Executive Joins Avita as Vice‑President to Lead Marketing and Product Operations
Sun Baigong, who has held senior roles at Huawei and Li Auto, has been appointed vice‑president of Avita Technology to lead marketing and product operations. The hire underscores Avita’s focus on commercialisation and reflects a wider trend of consumer‑tech executives moving into China’s EV sector.