# nian (年) mythology

Twelve Years of Boonie Bears: China's New‑Year Animation That Keeps Winning — and Why It Still Feels Hollow

Boonie Bears’ latest Spring Festival film consolidated the franchise’s twelve‑year dominance of China’s New Year family market, earning about ¥290 million in early grosses and drawing an older, female‑skewing audience. The series has closed the technical gap with global animation but remains hamstrung by formulaic hero narratives, even as its culturally rich depiction of New Year customs gives it seasonal staying power.