# nuts
Latest news and articles about nuts
Total: 2 articles found
The ‘Hermès of Nuts’: How Xueji’s Luxury Snack Play Exposes China’s Emotional Consumption and Its Limits
Xueji Chaohuo, a fast-growing Chinese chain that styles itself as the luxury choice for roasted nuts, has provoked both ridicule and long queues with high prices and glossy mall stores. Its premium rests on mall location, heavy investment in store design and a carefully cultivated emotional pitch to middle-class gift buyers, but supply stabilization, fierce peer competition and wavering freshness claims expose the model’s fragility.
China’s “Gilded” Snacks: Why Mall‑Boutique Nuts Have Triggered a Consumer Backlash
High‑end Chinese snack brands have moved traditional roasted seeds and nuts from street stalls into glossy mall stores, prompting sticker‑shock and online backlash as prices climb into the hundreds of yuan per jin. The premium push is driven by mall costs, higher‑grade raw materials and craft processes, but it collides with entrenched consumer expectations and a category that lacks coffee‑style habitual demand.