# omnichannel
Latest news and articles about omnichannel
Total: 3 articles found
After a Decade Online, a Chinese Women's Wear Seller Trades Algorithm Angst for a Stable Street-level Shop
A decade‑long Taobao seller in Ningbo has shifted focus from chasing platform traffic to running a local brick‑and‑mortar store after soaring online return rates and changing platform incentives eroded margins. By combining real‑world merchandising, community marketing on short‑video platforms and supply‑chain leverage, she has traded volatile online growth for steadier, local revenues.
IKEA’s Clearance Rush: A Last Hurrah — and a Symptom of China’s Furniture Retail Shake‑Up
IKEA’s high-profile clearance sales at seven closing Chinese megastores drew crowds and chaotic scenes, highlighting the decline of large-format furniture malls and the rise of small-format, omnichannel retail. Consumer preferences, e-commerce competition and changing urban living patterns are reshaping China’s home-furnishing market, creating winners among agile domestic brands and lifestyle retailers and headaches for landlords and legacy operators.
Walmart China and Xiaohongshu Open 'Mashu' Experience Store — A Bet on Interest-Driven Retail
Walmart China and Xiaohongshu opened a jointly branded concept store in Shenzhen that combines Walmart's supply-chain and private-label strengths with Xiaohongshu's trend insights to create interest-led, experiential shopping. The "Mashu" store replaces category shelves with themed "interest islands" and co-branded SKUs, signalling Walmart's strategic shift from mass merchandising toward customer-centred, omnichannel retail.