# outlet malls
Latest news and articles about outlet malls
Total: 2 articles found
China’s Outlet Boom: How suburban “discount bazaars” are remaking retail and reviving spending
China’s outlet centres have surged in popularity, filling a gap left by underperforming urban malls and unreliable e-commerce. Attracting middle-aged men, suburban families and young consumers disenchanted with online shopping, outlets have become suburban multipurpose destinations and a fast‑growing retail channel.
China’s Outlet Mall Boom: How suburban ‘discount havens’ are rewiring post‑pandemic retail
Outlet malls are enjoying a post‑pandemic renaissance across China, drawing a diverse mix of middle‑aged men, suburban families and disenchanted online shoppers with open‑air design, clustered brand offerings and visible discounts. Rapid expansion by established chains and new entrants is reshaping retail geography, but the model faces risks from discount dilution, overcapacity and rising consumer scepticism about promotional authenticity.