# push model

Nestlé China’s Channel Crisis: Distributors Chase Millions as ‘Push‑Stock’ Model Unravels

Nestlé China faces a widening dispute with nearly a thousand distributors over unpaid rebates and reimbursed expenses, highlighted by a pet‑products partner alleging about 19 million yuan owed. A new CEO authorised conditional repayments, but stringent retrospective audits and governance gaps have meant many claims are rejected, exposing structural weaknesses in an old ‘push‑stock’ distribution model amid a shifting Chinese retail landscape.