# red packet
Latest news and articles about red packet
Total: 3 articles found
Tencent’s Yuanbao Restores Red‑Packet Sharing to WeChat as App Update Reopens Copying of Codes
Tencent updated its Yuanbao app on February 7 to allow sharing red‑packet links into Yuanbao Pai and restored WeChat’s ability to copy Yuanbao red‑packet passcodes after a brief period when such codes were non‑copyable. The move reverses a constraint introduced on February 6 that had curbed how third‑party services distribute viral red‑packet promotions through WeChat.
WeChat Blocks Viral Red‑Packet Links as Tencent Cracks Down on Incentivised Sharing
Tencent limited the ability to open Yuanbao red‑packet campaign links directly in WeChat after user complaints that the promotion used task‑based incentives to induce high‑frequency sharing in group chats. Citing its external link rules against share inducements, Tencent moved to restrict the links while Yuanbao says it is urgently revising its sharing mechanism.
Pony Ma Rolls Out RMB1bn ‘Red Packets’ for Yuanbao as Tencent Pushes AI Social Play
Tencent is deploying a RMB1 billion Lunar New Year red‑packet campaign to drive users to Yuanbao, an AI‑focused social app, while accelerating internal AI reorganisations and hiring. The company hopes the promotion and a new feature called Yuanbao Pai will reproduce the viral network effects of WeChat’s early red‑packet phenomenon and bind content, communications and generative AI.