# retention
Latest news and articles about retention
Total: 2 articles found
China’s AI “Red‑Envelope” War: Alibaba’s Qianwen Rockets to 58m Daily Users — But Will They Stay?
Alibaba’s Qianwen vaulted to 58.48 million daily users on day one of its Spring Festival cash giveaway, narrowing the gap with ByteDance’s Doubao and eclipseing Tencent’s Yuanbao. The spike underscores how massive subsidies can reconfigure app rankings quickly, but low retention figures suggest the gains may be fleeting unless platform AI capabilities and habit formation improve.
Tencent Sprays RMB1bn in Red Packets to Force an AI Door — Can Yuanbao Repeat WeChat’s Coup?
Tencent’s Yuanbao launched a RMB1 billion red‑packet promotion that briefly flooded social networks and propelled the app to the top of China’s app charts. The campaign aims to replicate WeChat’s 2014 red‑packet playbook to seed Yuanbao as a mainstream AI assistant, but faces steeper challenges: lower natural frequency of AI usage, stronger competition, model quality concerns and the well‑documented difficulty of turning paid acquisition into long‑term retention.