# supply control
Latest news and articles about supply control
Total: 2 articles found
Pre‑New Year Price Crash at Xijiu Exposes Channel Overhang and Strategy Gap
Ahead of the Lunar New Year, a sudden, concentrated flood of Xijiu’s Yuan Xijiu into a Zhengzhou wholesale market caused wholesale prices to crash from about 500 yuan per box to as low as 330 yuan, revealing persistent inventory pressure and weak channel controls. The incident undermines the company’s recent pledges to stabilise supply and price, and raises questions about execution of its Marketing 2.0 reforms and broader implications for brand positioning in China’s softening baijiu market.
Moutai Rally: Shares Jump as 'Feitian' Bottles Tighten Ahead of Lunar New Year
Kweichow Moutai shares jumped over 7% as prices for its Feitian bottles rose ahead of the Lunar New Year. The move appears driven by retailers’ pre‑holiday stocking and Moutai’s deliberate allocation strategy rather than a sudden surge in consumer demand.