# user retention
Latest news and articles about user retention
Total: 3 articles found
Forty‑Five Billion Yuan and a New Front: China’s Tech Giants Turn Lunar New Year Into an AI User‑Education Arms Race
China’s biggest tech firms spent more than 45 billion yuan over the 2026 Lunar New Year in an AI‑focused red‑envelope battle that mixed cash prizes, task‑based incentives and offline vouchers. The campaign was a large‑scale acquisition and product‑education experiment whose success will be decided not by downloads or single‑night peaks but by whether users form lasting habits and remain active after the holiday.
Free Milk Tea and Crashed Servers: China’s AI Giants Spend Billions to Buy Users — But Will They Keep Them?
China’s largest tech firms turned the Lunar New Year into a costly marketing contest, using red packets and free-order campaigns to drive downloads for their AI assistants. The promotions produced massive short-term engagement but exposed operational and product weaknesses, and highlighted that long-term success will hinge on embedding AI into daily services rather than on discount-driven spikes.
Tencent’s Billion‑Yuan Red‑Envelope Push: A Sprint to Seed Long‑Term AI Habits
Tencent distributed RMB 1 billion in red envelopes to promote its AI app Yuanbao ahead of the 2026 Lunar New Year, briefly overloading servers and generating broad, short‑term engagement. The campaign bought reach inside Tencent’s vast social graph, but turning festive trials into lasting AI habits will depend on product depth, day‑to‑day usefulness and sustained infrastructure investment.