# video game marketing

Game Science Stews a New PR Recipe: A High‑Fidelity ‘Cooking’ Teaser Reframes Black Myth’s IP Play

Game Science released a six‑minute real‑time Lunar New Year video for Black Myth: Zhong Kui that eschews gameplay in favour of a high‑fidelity kitchen vignette. The short serves as both a technical showcase and a deliberate IP‑building exercise, leveraging the commercial success and reusable technology of Black Myth: Wukong to sustain attention while development continues.