
Chinaâs âGildedâ Snacks: Why MallâBoutique Nuts Have Triggered a Consumer Backlash
Highâend Chinese snack brands have moved traditional roasted seeds and nuts from street stalls into glossy mall stores, prompting stickerâshock and online backlash as prices climb into the hundreds of yuan per jin. The premium push is driven by mall costs, higherâgrade raw materials and craft processes, but it collides with entrenched consumer expectations and a category that lacks coffeeâstyle habitual demand.


















