
China’s Big Tech Turns Spring Festival Red Envelopes into an AI Battleground
Tencent’s recent 1 billion yuan Spring Festival giveaway has escalated a familiar marketing ritual into a proxy arena for China’s AI race. Big tech firms are shifting from model-centric competition to full-stack battles that combine massive capital expenditure, distributional advantage and ecosystem playbooks, with 2026 poised as a potential inflection point for AI monetisation.


















